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Truth Behind Advertised Apartment Returns: Do They Match Reality?

Updated: Jun 22, 2024


How to figure out finances

What I'm referring to here is the advertised returns after a deal goes full cycle and has sold.

Although these people are definitely not dishonest, the returns are almost always lower than advertised.


This is due to how the numbers are calculated.

The metrics only start measurement until the deal is closed on purchase.


What the metrics don't account for is the time it takes to actually close on the deal while it's under contract.


The process to close on an apartment deal usually around 2-3 months.


If it's a HUD loan assumption, it can take around 7 months.

Although it isn't a huge difference over the course of a multi year hold, it's something to be noted.

Let's say you sell the deal 5 years after purchase, 60 months.


It takes you 3 months to close.

For example, let's say you invested $100,000 in a deal and doubled your money. The advertised return would be:

($100,000 profit / 60 months) x 12 annualized = $20,000 per year 20% average annual return

In reality, you really should be accounting for the extra 3 months to close like this example

($100,000 profit / 63 months) x 12 annualized = $19,047 19.05% average annual return

$19,047 / $20,000 = 95.2%

Around 5% less than advertised numbers.





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Investing involves risk, including loss of principal. Past performance does not guarantee or indicate future results. Any historical returns, expected returns, or probability projections may not reflect actual future performance. While the data we use from third parties is believed to be reliable, we cannot ensure the accuracy or completeness of data provided by investors or other third parties. Neither Unite Residential LLC nor any of its affiliates provide tax advice and do not represent in any manner that the outcomes described herein will result in any particular tax consequence. Offers to sell, or solicitations of offers to buy, any security can only be made through official offering documents that contain important information about investment objectives, risks, fees and expenses. Prospective investors should consult with a tax or legal adviser before making any investment decision.

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