Why Grant Cardone Doesn't Set Dates On His Goals

If you've watched many of Grant Cardone's interviews, you may have seen him avoid the question of when he will achieve his goals.

When talking about his 10X goal planner, her even says to not set dates to the goals you set.

Why is this?

One clue I got from one of his interviews was that he read the book Psycho-Cybernetics by Maxwell Maltz at an early age in his career and he said that it changed his life.

Last week I just finished reading that book myself.

At the very end, it talks about goal setting.

In particular, it talks about associating the feeling you will have once you achieve your goal.

The idea is to do this positive feeling enough that you become familiar with this feeling of having it. Our brains want to go towards what is familiar in our lives and so we attract it into our lives.

In the book, it talks about the importance of only associating the positive experience to your goal. Our brains go towards pleasure and away from pain.

It mentions that when you set a date to accomplishing a certain thing, especially a big goal that you don't believe is possible yet, it creates anxiety. When you think about your goal and also have anxiety about getting it, it associates that negative feeling with your goal. We're tense instead of relaxed.

Often this anxiety is enough for us to give in to the belief that there is no way we can get there in time and never go the distance.

In the book, it says that when you only focus on the positive feeling of the goal without setting a date, you'll often get there sooner than expected.